So, you’ve got this great website, a quick and easy to use product browsing and ordering system and fantastic hosting that keeps your site available no matter what. So why aren’t you raking in the bucks? It could be because no one can find you. You need some form of search engine optimization management.
Marketing your website is one of the hardest parts of having an e-commerce storefront. You can attach your domain name to things like business cards, email signatures and letterhead, but that will only go so far. You want folks to be able to find you who have never heard of your company, even if they live thousands of miles away.
You need to have your site Search Engine Optimized. Search Engine Optimization, or SEO, is a method of rewriting most of your website so that search engines, and, as a result, customers can find you. It’s a little technical, so let’s break it down. First, let’s look at how search engines work.
A search engine is a site like Google.com or Yahoo.com that people use to find things they want on the Internet. When a new page, like your new e-commerce page, is created and put on the Internet, the search engines automatically find it and then scan all of the text on your page, as well as several other aspects of your site, into their database. The search engine counts how many times you use each word or phrase on your site, so when someone does a search for that particular word or phrase, your site is likely to come up in the results.
What SEO does is it increases the number of times you use particular words, or keywords, and phrases so your spot on search engine results is higher, ideally on the first page. With your site now much easier to find, most people will visit, and more people will buy from you, too.
It is almost impossible to down play the significance of good SEO text on your site. Either customers can find you, build up a level of trust with your site and become regular customers (just like your brick and mortar business), or your site fails to make any money. It’s just that simple.
Now that you know that you need search engine optimization management for your site, who can you turn to? Well, you have two options, you can either try it yourself or have a professional manage it for you. If you are into accomplishing tasks yourself, the only software you should use is SEO Elite. This is without a doubt the best SEO software out there. Take a moment to browse their testimonials and see what rankings they've proven for themselves. This is very impressive software that WILL work, just follow the SEO blueprint for success, the short manual that comes with the software, and you can't lose.
If you would like a professional to manage your SEO, submit the search engine optimization services request for proposal (RFP) below and a representative will contact you shortly from at least two professional SEO firms. All search engine optimization quotes include an seo site analysis showing you the strengths and weaknesses of your web site as it relates to positioning well in the major search engines. The seo web site analysis is your first step towards getting your site to the top of the search engines for your desired keywords.